Nike plans major activation at inaugural ComplexCon

Major sportswear brands including Nike, Puma and Adidas will be activating at ComplexCon, the first ever 'cultural world fair', taking place this weekend in California.

Nike plans major activation at inaugural ComplexCon (Image via Complex Original)
Nike plans major activation at inaugural ComplexCon (Image via Complex Original)

The art, fashion, music and food festival will host more than 100 pop-up shops and brand activations from major global brands including Nike, Puma, Adidas, Bodega, Billionaire Boy’s Club and Undefeated.

Nike is planning a high-level experiential activation, curated solely for ComplexCon, that will cover 7,500sq ft and will immerse visitors in the world of sneakers an apparel. Its presence will be centred around its Special Field Air Force 1 products, where an all-white version of its sneakerboot will be debuted at the event. 

Alongside the art, food and shopping experiences, ComplexCon will also offer keynote speaker sessions and panels, plus concerts with artist Snoop Dogg as a headliner. 

ComplexCon will take place at Long Beach Convention Center in California from 4-5 November. 

The event has been launched by media company Complex in partnership with ReedPop, a boutique group within Reed Exhibitions and producers of New York’s Comic-Con and fashion trade show Agenda. ComplexCon's host committee comprised artists Takashi Murakami and Pharrell Williams.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now