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A week after Nike released its controversial campaign starring NFL player Colin Kaepernick, the brand has gone viral with another ad featuring South African Olympic runner Caster Semenya.

The film tracks the running champion’s life moving backwards until the moment she took her first steps. Semenya is a groundbreaking athlete who has controversially been the target of gender testing due to the IAAF’s policy on high natural levels of testosterone in women. The ad was written by Christopher Cryer and art directed by Teresa Montenegro at Wieden & Kennedy Amsterdam, and directed by AG Rojas through Park Pictures.