Nike Football "Pro genius" by AKQA
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Advertiser
Nike -
Agency
AKQA -
Sector
Media / Entertainment Brands and Sport brands
Nike is stepping up a gear in its sports marketing with an app, by AKQA, that encourages mental training "like a football genius".
It says that top players such as Cristiano Ronaldo, Jérôme Boateng, Edinson Cavani, Robert Lewandowski and Joe Hart have fast reaction times and play well under pressure as they train their brain like a muscle. The game also helps with on-pitch decisions and positive thinking.
