The goods will be showcased at a pop-up housed in a former bank on Wall Street in New York City. Called "Sneakeasy", the setting has been inspired by the secretive nature of a speakeasy.
Visitors will be paired with a staff member taking them through the experience; once goods have been chosen, these will be dispensed via a door that looks and operates like a safety deposit box, in shoeboxes covered in gold foil with hidden UV ink designs and sealed with a notary sticker.
While sneakers are the main draw, Sneakeasy is also stocking limited-run T-shirts drawing design inspiration from the footwear assortment, packaged in zip-lock gold-foil packs and also sealed with a notary sticker label.
The Sneakeasy pop-up is running from 22 November to 1 December and will also feature a number of exclusive events. The first Sneakeasy launch will be the Special Field Air Force-1 Mid "OBJ" shoe.