��������pk10

Nike China is breaking down social barriers, with some help from of the nation's most influential athletes.

The ad features sports personalities from all walks of life – including Li Na, Asia’s first Grand Slam singles champion; and Can Zongju, the greatest boxer in Chinese history – as they overcome the hurdles encountered on their way to stardom. While blogger and climber Nina Guo tackles the stigma attached to mental illness, WCBA basketball champion and PDH graduate Shao Ting challenges the stereotype women shouldn’t aspire so highly.

Directed by Ian Pons Jewell, the creative mind behind Three’s "Phones are good" and Virgin Media’s "You can do anything" campaign, Nike China is paving the way for a new era of athletes across the region.