The spots, "tell me I'm not an athlete", show the dancers going through their moves in a studio while background projection screens show black and white images of adoring crowds and paparazzi.
These are the very things the dancers say they will not enjoy as a result of their work, things that today's high-profile athletes enjoy.
However, the physical quality of the dance routines shown challenge the audience to see the athletic nature of their work.
The spots end with the dancers saying: "So go ahead, tell me I'm not an athlete."
The campaign is through Wieden & Kennedy Amsterdam, directed by Dawn Shadforth with original music by The Chemical Brothers and choreography by Jamie King.
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