Nickelodeon signs BT and Heart for Jump Up festival

LONDON - Nickelodeon's Nick Jr pre-school TV channel has signed up Heart 106.2 and BT Vision as media partners for its fourth annual Jump Up festival for under-fives.

Nickelodeon signs BT and Heart for Jump Up festival

Nick Jr's Jump Up, sponsored by Vauxhall's Meriva and Zafira, focuses around pre-school entertainment from Nick Jr, including shows Dora the Explorer, Peppa Pig, Go Diego Go!, Fifi and the Flowertots, LazyTown, Thomas and Friends, and The Backyardigans.

Heart 106.2 will be the exclusive radio partner of Jump Up and is supporting the event by running on-air and online competitions from 7 July to give listeners the chance to win tickets. Giveaways will take place across Heart Breakfast with Jamie & Harriet.

Broadcast media partner BT Vision will be promoting Jump Up on-air, online and in its magazine. It will have a presence at the event with a 30-second ad running on the large LED screen between performances and an area of branded giant living room furniture with BT Vision staff.

Heart 106.2 and BT Vision branding will be featured on the official website of Jump Up, nickjr.co.uk/jumpup. Nick Jr's Jump Up 2008 will be held at the Milton Keynes Bowl from 25 to 27 July.

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