Collard was promoted in January during a restructure, which gave him responsibility for the supermarket’s marketing, own-brand ranges, insight, loyalty, CRM and format.
Sales-wise, it has been a very tough year for Morrisons, and a long-winded ad review resulted in no agency change.
Still, Morrisons’ partnership with Britain’s Got Talent hosts Ant and Dec, which has involved the duo appearing in its TV ads and sponsorship of their shows on ITV, means it has had a prominent place on the nation’s TV screens.
The supermarket plans to roll out more convenience stores and launch an online grocery business by 2014.