Jones will be talking about how to take a failing exhibition and successfully transform it into a profitable event as well as how to launch successful shows.
This seminar is one of many that are going on throughout the two days of the show (13-14 July). Others include sessions from keynote speakers including Tarsus Group communications manager Michael Hatton; Harwood Digital consultant Iain Harper; Answers Training International MD Simon Naudi and Formation CEO Mark Brill.
Subjects covered will include everything from health and safety at events and how to build the right app to measuring ROI and using social media to enhance events.
There will also be a number of taking place on the second day (14 July).
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