NHS "We are the NHS - IT and support" by MullenLowe London

January 29, 2019

The NHS' latest recruitment ad hones in on IT and support staff - roles that are often perceived as less essential than doctors and nurses.

The fast-paced spot, which continues the "We are the NHS" campaign, depicts real staff and moments from hospitals spanning Southampton, Canterbury and Ashford. It was created by Hugh Todd and Lovisa Silburn, and directed by Simon Ratigan through HLA. 

Credits

Client
NHS England
Director of communications
Simon Enright
Head of campaigns
Phil Bastable
Senior campaigns manager
Ian Hampton
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Kellie Heath
Communications manager, East Kent Hospitals University NHS Foundation Trust
Abby King
Communications manager, University Hospital Southampton NHS Foundation Trust
Kathryn Machin
Account director
Katie McCambley
Account managers
Jasper Wolley
Rob Tavare
CSO
Jo Arden
Strategist
James MacAskill
CCO
Jose Miguel Sokoloff
ECD
Mark Elwood
Copywriter/Creative director
Hugh Todd
Art director/Creative director
Lovisa Silburn
Director of integrated production
Trudy Waldron
Agency producer
Vanessa Hunt
Production company
HLA Films
Director
Simon Ratigan
DoP
Martin Hill
Production company producer
Tim Nunn
Editor
Nick Allix
The Playroom
Post production colourist
James Bamford
Post production flame op
Andrew Wood (Barnsley)
Post producer
Angela Toner
Sound engineer
Phil Bolland
Factory
Music production company
Soundtree
Music production company producer
Hils Macdonald

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