NHS "Waste or save" by 23red

NHS Blood and Transplant is promoting the importance of joining the NHS Organ Donor Register.

This campaign asks the simple question: will you "waste or save" your vital organs when you die? It features a series of animations called "The Vitals" – illustrated vital organs that talk frankly about organ donation.

The activity will be roll out across Instagram, Facebook and YouTube and direct users to the

Credits

Agency business director
Assistant director at NHS Blood and Transplant
Account management
Creative services
Client (marketing and campaigns manager)
Copywriter
Art director
Assistant creative director
Planner
Designer
Creative director
Animation studio
Media agency
Illustrator