Alexander Lebedev's 20p cut-price i has suffered its first blip after a stellar seven-month run, which has seen it add nearly 90,000 copies to its circulation.
The i reported a circulation of 271,648 in April, down 0.78% on the previous month.
The reason for the blip is thought to relate to the Easter holiday, when reading newspapers becomes less habitual for regular readers.
The Easter period also appeared to impact the rest of the newspaper market.
The mid-market and quality titles were both down on the month. The red-tops nudged up 0.3% on the previous month.
Follow John Reynolds on Twitter
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)