News of the World 'Pimp my world cup' by WCRS
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Advertiser
News of the World -
Agency
WCRS -
Sector
Media / Entertainment Brands and Newspapers
The News of the World has signed up the world famous legendary hip-hop DJ Tim Westwood to front its World Cup marketing campaign - promising to 'pimp' its readers' experience of the tournament and, in the words of Westwood: "Turn your World Cup up to the max."
The campaign has been created by ad agency WCRS. It kicks off this Thursday (15 April) with a 30-second TV ad promoting the paper's exclusive football sticker and album giveaway.
