The relationship that print products have with their readers has always been an attraction for advertisers in newspapers and magazines, although hard to quantify. Now, new research from News UK provides compelling evidence about the strength of such bonds with tablet editions too. Project Footprint demonstrates how exposure to advertising in the Times app provokes conversation, reinforces advocacy and drives actions.
Havas Media’s fight on fraud
Havas Media has this week sought to address ongoing concerns about online advertising fraud and the rise of sophisticated "bots" heavily skewing digital campaigns with a new data initiative. The group’s first Meta Quality Barometer promises to provide "continuously updated data across global, pluri-media campaigns". The data will be made available to all tech partners, media publishers and clients to help optimise investments. Havas Media’s global managing director, Dominique Delport, said: "We need to bring trust and clarity back for our clients."
Outdoor winning the day
Out-of-home’s momentum continued last week when it was voted by Media360 delegates as marketers’ 2015 medium of choice after a pitch by JCDecaux’s managing director, sales, Spencer Berwin. The scale and footfall delivered by outdoor posters, combined with the innovation and speed introduced by digital, is proving to be an attractive sell. Berwin (pictured) noted: "Outdoor is so smart that it reaches 98 per cent of the UK population every week."
And two things we don’t…
No more top free Euro footy
Last weekend marked a sad goodbye to the prospect of free TV coverage of Europe’s biggest sporting competition. ITV’s coverage of the Uefa Champions League final attracted a peak audience of 6.2 million. From 2016, ITV’s loss will be BT Sport’s gain.
Doing GQ a disservice
In "The end of the magazine business as we know it" (北京赛车pk10, 5 June), we incorrectly wrote that GQ’s circulation has fallen by 78,000 in 15 years under its editor, Dylan Jones. The losses are, in fact, between 7,000 and 8,000.