For the new campaign, The Times and Sunday Times are partnering with Scholastic Book Clubs, which has complied a list of books for children aged between 3-14 with titles by leading authors including Jacqueline Wilson, Michael Rosen, Charlie Higson, Axel Scheffler and children's classics by CS Lewis and Roald Dahl.
A major in-paper promotion for Books for Schools will start in January and run in three 12-week bursts to coincide with each school term. Tokens will appear daily. The campaign will be supported by TV advertising, editorial features and token-collection packs for participating schools.
Katie Vanneck, interim managing director, digital and new business, News International, said: 'Books for Schools creates the opportunity for young people to discover new books and find writers that inspire them. It a key element of our ongoing Times Education programme which is designed to help to make learning fun.'
Further details of the scheme are available at or .
_1.jpg)
.jpg)
