News International goes carbon neutral

LONDON - News International has become the first major newspaper company in the UK to declare itself fully carbon neutral.

The company, which owns national dailies The Times and The Sun, as well as weekend titles The Sunday Times and the News of The World, has rolled out an energy-saving scheme over the past 18 months that includes tracking its greenhouse gas emissions annually and tapping into renewable sources of power.

The programme is part of parent company News Corporation's Global Energy Initiative, a company-wide effort to tackling climate change by transforming its operations' use of energy, and engaging readers, employees and business partners on environmental issues.

In February 2007, News International switched its electricity supply to green energy, 70% of which is now from renewable sources and 30% from combined heat and power. The switch, in tandem with other energy-saving measures, has reduced the company's carbon footprint by 21% year on year.

News Corporation has also invested in wind energy projects in India, certified under the Voluntary Carbon Standard, in order to offset its unavoidable emissions.

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