IPC Media has tasked Alchemetrics with developing its subscriber database. It will be responsible for providing an up-to-date customer base, from which IPC can derive marketing insight from a single view of all subscribers and prospects.
DATA SOFTWARE CALL
Direct Response is compiling its annual Software for Marketers guide and would like to call on any companies producing database marketing software to contact Nicola Harrison at nicola.harrison@haynet.com, or 020 8267 4943, so we can send you a product information survey.
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