Clare Salmon, managing director at AA Financial Services and a former marketing director of Prudential, is amongst the speakers at the event, to take place on 30 June in London.
The day is themed 'Making Brands Personal' and will cover success stories and future strategy, as well as the direct marketing skills which are crucial to future brand success.
Other speakers include the BBC's Media Correspondent Torin Douglas and Peter Simpson, the commercial director of First Direct. Visit www.theidm.com/2004symposium for more information.
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