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Euro RSCG Wnek Gosper and Mediastar have won dollars 15 million worth of

global business from the aeroplane manufacturer, Airbus Industrie.

Airbus Industrie is a rival to Boeing and has decided to broaden its

marketing to target consumers as well as businesses, with separate

advertising campaigns that are set to break later this year.

Euro RSCG won the account from Osprey Park, which has handled the

business for more than 15 years. Airbus Industrie’s annual UK budget is

typically about pounds 3 million, but this will be increased as part of

a major overhaul of the company and an emphasis on international

marketing.

Airbus Industrie, which is based in Toulouse, is run by a consortium of

companies from Germany, the UK, France and Spain. Its clients include

British Airways and Air France and it also recently sold 60 planes to

China, the first time that the Chinese government has looked anywhere

except Boeing for its aeroplanes.

Brett Gosper, the chief executive of Euro RSCG, said: ‘We have been

working for months to secure this account.’

The agency will be using national and international press, as well as

some selected and tightly targeted television advertising, in campaigns

aimed at both frequent travellers and businesses.

Gosper pointed out that frequent flyers can easily tell the difference

between Boeing and Airbus Industrie aeroplanes.

He said: ‘In terms of the number of seats, the safety and spaciousness

of the plane, its performance and modernity, there is a lot to tell the

public through advertising.’