Big Brother was a big interactive hit on E4, with its live coverage at 11pm averaging 420,000 viewers. The highest audience for the streamed programming was 707,000 on July 20, when Helen and Paul were up for eviction. E4 overall averaged a 3.3% share of viewing among adults in digital homes and an average of 35% of all votes for the show were made via interactive TV every week. Dave Howe, controller of BBC Creative Services, is to join the Sci-Fi Channel, a division of USA Cable within USA Entertainment, as senior vice president of marketing and creative in September. Howe has worked at the BBC for the past 15 years and launched BBC Worldwide's commercial overnight service, BBC Select. Carlton Active, Carlton's interactive TV production house, is to expand its commercial division. Paul Cooper has joined as commercial manager. He joins after two years as marketing manager at the UK arm of internet marketing manager, WebPromote. Sarah Whetham has been promoted to commercial executive.
Grant Bushby has been promoted to the new position of head of marketing for the EMEIA (Europe, Middle East, India and Africa) region within BBC Worldwide. He will be responsible for a marketing team of five and will report to Alison Homewood, sales director of EMEIA. Bushby will continue to be responsible for devising, implementing and managing marketing strategies for all sales and publishing activities across the foreign regions.
Horse racing's media rights company, known as Go Racing, has been rebranded this week as "attheraces". In April a brief was extended to various design agencies requesting the production of a fresh corporate identity reflecting the elements of horse racing. London-based Tornado Productions was responsible for creating the new "attheraces" identity.
Britain's biggest cable company, NTL, last week announced it was planning to further slash its global workforce by up to 5,000 in a bid to become more profitable. The US-owned television, internet and telephone provider, which has debts of more than £11bn, said it would be looking to chop 2,500 jobs next year and a similar figure in 2003, by which time it expects its cashflow to be breaking even.
Newsquest's Croydon Guardian is to distribute community magazine Croydon Reports as an insert from September. The news will come as a slap in the face to fellow competing paper, the Trinity-owned Croydon Post, which lost out on the business in the bidding process. The monthly magazine will be delivered to 140,000 households with additional copies available in distribution bins.
The Manchester Evening News has launched the first of three special edition sports supplements covering the run-up to the 2002 Commonwealth Games to be held in the city. During the Games, the newspaper is planning to produce a daily supplement entitled the Official Daily News, providing daily coverage of the event.
The new season Habitat brochure will be magna-stripped into the October edition of Emap Elan's Red magazine as part of a promotion entitling readers to a 20% discount on selected items. The promotion was negotiated between Emap Advertising, Red's editorial team, Habitat's marketing department and its media agency MGM.
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