News in brief - Sony, B&Q and Mysupermarket coupon search

LONDON - Experiential - Sony has launched a series of 5-a-side football games at twilight as part of a campaign to launch Sony's Exmor CMOS sensor technology that allows photographers to capture detail in low light. (September 24)

Peter Crouch takes part in Sony's Twilight football push
Peter Crouch takes part in Sony's Twilight football push

Loyalty - B&Q is investing in its biggest-ever Autumn price promotion campaign to help customers prepare for winter. T Customers spending more than £50 this weekend will receive a B&Q privilege card, giving them an additional 10% off purchases. Customers who register online at DIY.com/Privilege will benefit from a £5,000 B&Q Privilege Card Bonus to win one of ten £500 B&Q gift cards. (September 23)

Coupons and loyalty - mySupermarket.co.uk, the grocery shopping and comparison site has launch a voucher search tool. This will enable online shoppers to check for voucher codes available at Tesco, Asda, Ocado and Sainsbury’s. (September 23)

Experiential – Former Resource and Logistics Director of Brand experience agency RPM Mark Meurer has launched Ngage a staffing and implementation agency. Ngage said it will champion the role of brand ambassadors and event managers as a desirable full time job, where we ensure that the core competency is in taking ownership of the brand. (September 23)

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