NEWS IN BRIEF: Classic FM to advertise in cinemas

Classic FM is to advertise in cinemas for the first time this year,

with a three-month campaign fronted by Stephen Fry. The £750,000

campaign, created by QD and brokered directly with Carlton Screen

Advertising, shows people from all walks of life sitting on the Classic

FM sofa and explaining that they relax to Classic FM. It will run for

three months in all Odeon, UCI and Cine-UK cinemas.



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