Classic FM is to advertise in cinemas for the first time this year,
with a three-month campaign fronted by Stephen Fry. The £750,000
campaign, created by QD and brokered directly with Carlton Screen
Advertising, shows people from all walks of life sitting on the Classic
FM sofa and explaining that they relax to Classic FM. It will run for
three months in all Odeon, UCI and Cine-UK cinemas.