News brief: BingoLotto to be launched in UK

BingoLotto, a hybrid lottery/bingo game, is to be launched in the UK next month by entrepreneur Gert Eklund, who created a similar game that runs in Sweden. Consumers buy game cards and then watch a live TV show, which will be aired on Friday evenings on Virgin 1 and Challenge, for a chance to win up to £100,000.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content