Newcastle Brown Ale "band of brands" by Droga5 New York

Newcastle Brown Ale has roped 36 companies into its "band of brands" campaign and released a spot online ahead of the Super Bowl on Sunday. Droga5 New York created the ad, in which a couple rush around a house trying to mention as many of the products as possible in 30 seconds. The idea behind the campaign was to spread out the considerable cost of a Super Bowl ad among as many brands as possible.

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