The New York Times relaunches website with more user-friendly content

LONDON - The New York Times has undergone a major website revamp, which the designers say will include more user-friendly content and multimedia features.

The New York Times , which was redesigned in collaboration with interactive marketing and technology agency Avenue A/Razorfish, will include enhanced search capabilities, new ways for users to personalise the site, an expanded set of easy-to-use navigation tools and more original video reporting.

Arthur Sulzberger Jr, publisher of The New York Times, said: "The redesign of NYTimes.com significantly advances our place on the web. We're taking advantage of new technology to make the site more useful and easier to navigate.

"Times readers will now have an enhanced site with even greater access to high-quality journalism provided in a way that they can customise to their needs."

The more advanced features include increased user personalisation, allowing readers to choose their own news feeds and explore sources used by The New York Times reporters. It will also include a My Times email service, enabling users to create their own personalised pages.

The new and enhanced video section will allow archived video footage to be searched more easily, and a new daily political wrap-up broadcast from Washington.

The home and section pages have also been redesigned, and will include an easier to use search facility and simplified navigation tools.

The New York Times will promote its redesign through ad campaigns in selected trade and consumer titles, in The New York Times newspaper and on NYTimes.com.

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