As revealed in Marketing earlier this summer, InBev called the review in June after a breakdown in its relationship with Leo Burnett Chicago.
It pitched Burnett against Ground Zero, Bartle Bogle Hegarty and Lowe and gave them a brief to create a global campaign that could be adapted to local market tastes
Leo Burnett London was appointed in November to work on the Beck's account in the local market. The business is worth £2.97m according to Nielsen Media Research.
It pitched Burnett against Ground Zero, Bartle Bogle Hegarty and Lowe and gave them a brief to create a global campaign that could be adapted to local market tastes
Leo Burnett London was appointed in November to work on the Beck's account in the local market. The business is worth £2.97m according to Nielsen Media Research.
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