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Impressionists John Culshaw and Lewis Macleod play Borisy and Trumpsy in a topical ad for New York Bakery, rolling out in time for the US election.

In the campaign, the duo chat across the pond, on the phone in their own special "cheesy" language. Among the topics of conversation are the brand's new cheesy bagels and their favourite fillings.

The activity runs across press, content, out-of-home and social media. The radio ads launch at the end of October to coincide with the run-up to November's presidential election.