Lego has taken on Start Licensing and SGLP to exploit licensing opportunities for its key brands in the UK and Europe.
Ian Downes, managing director of Start, and Simon Gresswell, founder of SGLP, will provide consultancy on the licensing market to the Danish toy manufacturer.
According to Lego vice-president of global partnership and alliance management Jill Wilfert, the move follows multimedia success with Bionicles and new girls' brand Clikits.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to 北京赛车pk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)