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Philishave, the Philips subsidiary, has launched a campaign for its

Cool Skin and Quadra Action shavers. The TV push consists of a

ten-second ad for Cool Skin and a 30-second ad incorporating both

products. The shorter 'Bath Tub' ad shows a man sitting in a bath with

his hand submerged in the water between his legs. He then lifts a

Philishave Cool Skin out of the water. The strapline is 'Searching for

pure skin pleasure?' The longer 'Room Mates' ad depicts a man walking

into the bathroom to shave while his flatmate sings in the shower. As he

rinses his shaver, his friend shrieks at the sudden temperature drop.

The strapline is 'How do you Philishave?"Bath Tub' broke on November 19

and 'Room Mates' airs from November 26. Creative is by D'Arcy and media

by Carat.