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Cusson's Imperial Leather is linking the Commonwealth Games with bathing scenarios in a £2m campaign supporting its official sponsorship of the event. National TV ads, created by BDH/TBWA, will run from July 22 and over the ten-day duration of the games. In one execution, a high diver removes his swimming trunks and then dives into a pool and starts enjoying a bath. The strapline reads 'Imperial Leather: Official sponsors of the Commonwealth fun and games'. TV activity will be supported by a regional outdoor campaign, on-pack promotions and a microsite created by Digerati, the digital arm of BDH/TBWA. Cussons will also run a national roadshow featuring Sally Gunnell. Media buying is through Mediaedge: CIA.