Nike's first television advertising for its new Shox brand will feature animated clay replicas of athletes who endorse Nike products. The series of 'Athlete Armageddon' advertisements, by Wieden & Kennedy Amsterdam, feature top sports stars. These include footballer Thierry Henry and sprinter Maurice Greene, battling in their Shox footwear against a villainous rival in the style of MTV's Celebrity Death Match. In each execution, the sports star wins out due to his sporting prowess and Nike's new Shox shoes. Nike describes Shox as its most important product launch since it unveiled Nike Air in the 80s.
New TV ad for Nike
Nike's first television advertising for its new Shox brand will feature animated clay replicas of athletes who endorse Nike products. The series of 'Athlete Armageddon' advertisements, by Wieden & Kennedy Amsterdam, feature top sports stars. These include footballer Thierry Henry and sprinter Maurice Greene, battling in their Shox footwear against a villainous rival in the style of MTV's Celebrity Death Match. In each execution, the sports star wins out due to his sporting prowess and Nike's new Shox shoes. Nike describes Shox as its most important product launch since it unveiled Nike Air in the 80s.
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