Carlsberg is promoting itself as 'Probably the best after-ski drink in the world' with a new TV ad featuring three world ski champions: Luc Alphand, Pirmin Zurbriggen and Lasse Kjus. The ad sees the trio jumping from a chairlift and hurtling downhill in a race to the bottom where pints of Carlsberg await them. The loser picks up the tab. The ad was co-ordinated by the production team responsible for the skiing sequences in the latest James Bond film, though the three champions did most of their own stunt work. The ad, through DDB Needham in Copenhagen, will be broadcast on Eurosport from early December.
New TV ad for Carlsberg
Carlsberg is promoting itself as 'Probably the best after-ski drink in the world' with a new TV ad featuring three world ski champions: Luc Alphand, Pirmin Zurbriggen and Lasse Kjus. The ad sees the trio jumping from a chairlift and hurtling downhill in a race to the bottom where pints of Carlsberg await them. The loser picks up the tab. The ad was co-ordinated by the production team responsible for the skiing sequences in the latest James Bond film, though the three champions did most of their own stunt work. The ad, through DDB Needham in Copenhagen, will be broadcast on Eurosport from early December.
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