New services for PriceRunner

PriceRunner.co.uk, the price comparison site owned by online marketing company ValueClick, has launched two new services including a portal for live video product reviews.

An online gadget and technology magazine, The Insider offers news, reviews and advice on a range of products. The magazine is updated daily with extracts from the PriceRunner Top 50 feature as well as tips and insight.

The Insider was developed in conjunction with editorial provider Republic Publishing, which is also involved in the website for Future's T3 magazine and The Gadget Show.

The video reviews service - developed with image provider Picsearch - allows users to upload videos of home-filmed product reviews.

Mattias Berg, managing director of PriceRunner, said the creation of the video portal service came from research carried out earlier this year that showed 20% of users believe product reviews are the most important factor in the product selection process.

Earlier this year, comScore reported that PriceRunner.co.uk attracted 833,000 unique users during March.

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