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BBC Worldwide has centralised its media planning and buying tasks

for books, videos and magazines into New PHD.

The agency, which already handles the media for the BBC-Flextech cable

and satellite channels, as well as for the BBC Corporate brand and BBC

Radio, gains the majority of business from Frontline Media. In the past

individual agencies have been appointed to launch titles - John Ayling

and Associates, for example, handled the launch of BBC Family Life.

Marie Oldham, business development director for BBC Worldwide’s UK

region, said: ’Business marketing and consumer promotions will become

much bigger and we plan to support a lot more brands. We need an agency

with breadth of thinking and strategic input, but which is also big

enough to have buying power in the media market.’

The account, which was worth around pounds 4 million last year, will

spend ’substantially more’ next year, according to Oldham.

New PHD, which already works on Radio Times, will take on products such

as Delia Smith’s latest cookery book, the Teletubbies Christmas video

and the new EastEnders video.

New PHD’s chief executive, David Pattison, said: ’It is always a

privilege to be given more business from a current client, particularly

when it is a separate division.