Rank Site Address Latest monthly page impressions (millions) 1 Autotrader autotrader.co.uk *73.5 2 Parkers Online parkers.co.uk 13.5 3 The AA theaa.com 10.5 4 Auto Express autoexpress.co.uk 7.0 5 Jamjar Cars jamjar.com 5.0 6 WhatCar whatcar.com 4.0 7 Fish4Cars fish4cars.co.uk 3.9 8 Exchange & Mart exchangeandmart.co.uk 3.1 9 Top Gear topgear.com 2.6 10 4Car 4car.co.uk 2.3 These are unaudited figures taken from publishers unless stated. The data used in this table is supplied by BRAD: www.intellagencia.com. Tel: (020) 7505 8458. For a free listing in the New Media section of BRAD, call (020) 7505 8263. *Figures from ABC Electronic.
Autotrader is the clear sector leader but the Emap-owned Parkers Online continues its own rapid growth as a service. The site, which aims to create a community of car-owning web users through a blend of car information and user groups, launched in January 1999 with 1.3 million page impressions.
It offers details on pricing for most UK used cars and a service for car owners that includes insurance advice and a guide to selling cars.
Advertisers include Lombard Direct, Ford, Tesco Loans and KLM.
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