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Puffin, the children's publisher owned by the Penguin Group, has

launched a web site to boost consumer interaction with its brand and

encourage young readers to contribute ideas.

Targeting children aged seven to 14, their parents and teachers, the

site features downloadable spoken word clips from books and lets users

submit reviews and read other visitors' submissions.

The site includes a parents' zone, education zone and a section on

authors. Other features include a range of educational games and

screensavers.

Kabel New Media, which won the business last October, handled design and

build of the site.

The agency has previously worked on the launch of the Peter Rabbit site

for Penguin-owned Frederick Warne, and online activity for the Roald

Dahl Foundation.

The new site can be found at www.puffin.co.uk.