The Internet Advertising Bureau (IAB) is to join with Coopers & Lybrand to audit the volume and nature of UK ad expenditure on the Internet. The study will track all internal media spend, and provide breakdowns by industry sector and type of media owner. Similar IAB audits are running in Europe and the US.
The Internet Advertising Bureau (IAB) is to join with Coopers &
Lybrand to audit the volume and nature of UK ad expenditure on the
Internet. The study will track all internal media spend, and provide
breakdowns by industry sector and type of media owner. Similar IAB
audits are running in Europe and the US.
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