Lancashire Constabulary is to try to attract more gays and lesbians
into the force with a recruitment ad campaign on Queercompany.com and in
the gay press.
Jane Williams, media manager at Jupiter Advertising, which created the
work, said Lancashire was renowned among police forces for its proactive
recruitment of minority groups.
Jupiter considered outcast, rainbownetwork and gay.com before choosing
Queercompany. Ads will also run in Diva, Gay Times, the Pink Paper and
Man magazine.
The launch coincides with the release of government targets stating that
10% of all police officers should be gay or lesbian by 2009.
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