Each section of the 35,000 square-foot store has its own look, style and palette. The store's core palette includes pewter, mirror and charcoal, while key women's-wear departments feature champagne gold to inject a sense of glamour and create a break in pace.
Dark charcoal on the white retail flooring creates a strong circulation route to the key sections. The footwear department occupies over half of the first floor, and four separate "boutiques" have been created to allow for different footwear collections.
Menswear has been split into three sections: men's denim boutique, casual and formal.
New Look's plus range -- Inspire, Maternity and Tall -- have been integrated into the rest of the store through the creation of new "mini concessions".
Lingerie is now a "store within a store", decked out in white and soft pink. Hollywood-inspired mirrors frame the entrance walls to the area and the rear wall; products are displayed in wardrobe units with high level mannequins and recessed pigeonholes.
Guy Lister, marketing director at New Look, said: "Liverpool was a fantastic blank canvas allowing us to trial a new environment, look and feel.
"Our partnership with Caulder Moore has been a significant part of the New Look evolution and we are very much looking forward to the feedback from our most important audience, the New Look customer".
Caulder Moore was appointed to the work earlier this year following a 10-way pitch, after which three agencies were asked to trial their concepts. Caulder Moore was selected as the sole agency to work on the new Liverpool One store concept.
The agency's brief was to create a distinctive, inspirational design that establishes a unique emotional connect with New Look's customers.
Ian Caulder, creative director at Caulder Moore, said: "The design was very much about creating social interaction and communicating New Look's fashion and price credentials -- the 'value' message.
"Customer engagement is important and we've incorporated some of the social interaction, energy and pulse that appeals to New Look's audience whilst highlighting New Look's fashion credentials across the offer."