The new advertising campaign, created by Saatchi & Saatchi, pays homage to 80 years of Guinness advertising campaigns and uses a created device - The Guinness Advertising Time Machine, to show a series of re-runs of some of the most popular Guinness ads. These include: 1955 ‘Sea Lion', 1955 ‘Toucan', 1974 '30 seconds of Darkness', 1977 ‘The Island', winner of a Silver Lion at Cannes and a Clio in New York and 1981 ‘Big Wave'.
The ads, which break today are shown through the machine, which has been designed to give the ads an historical context. The end frame for each ad marks the celebration of 250 years of Guinness.
The outdoor campaign sees the return of the Toucan, Ostrich and Pelican ‘on location' in familiar settings around the Ireland and Northern Ireland taking in Dublin, Cork, Galway and Belfast.
Grainne Wafer, senior marketing manager, Guinness said: ‘This year we are celebrating 250 remarkable years since Arthur Guinness made the momentous decision to sign a 9,000 year lease on the famous St. James's Gate brewery. In 1959, when we were 200 years old, we launched the first ever ad campaign in Ireland so thought it appropriate to revisit our advertising history by bringing back some of the much loved historical Guinness advertisements.'
The first phase of the outdoor campaign started on 12 January followed by the second phase, which will commence on Monday 2h January.
.jpg)
.jpg)