
Airey will start her role as chief executive of Five at the end of October, according to parent company RTL Group's chief executive, Gerhard Zeiler, during a conference call about the broadcaster's interim results earlier today.
She will join Five after resigning as ITV director of content after less than a year in the role. Five executive sales director Mark White is currently holding the fort as Five's interim chief executive.
Zeiler said: "We are very happy that Dawn Airey will start at the end of October working for Five, and she will make a difference."
Michael Grade, ITV executive chairman, is understood to have been furious about Airey's defection to Five and was expected to hold her to a year-long gardening leave period until May 2009.