The Sloth, is the latest addition to D'Arcy's cartoon campaign for Procter & Gamble's Charmin toilet tissue. It is the fourth cartoon animal to feature in the ads following bears, elephants and lemurs, and will promote the new Charmin Soft Feel Double Roll. The ads, created by British cartoonist Joanna Quinn, will run on terrestrial and satellite channels until the end of November accompanied by print ads which will run until the end of the year. Procter & Gamble launched Charmin in January backed by a pounds 14m TV campaign and total pounds 25m spend.
New cartoon campaign for Charmin
The Sloth, is the latest addition to D'Arcy's cartoon campaign for Procter & Gamble's Charmin toilet tissue. It is the fourth cartoon animal to feature in the ads following bears, elephants and lemurs, and will promote the new Charmin Soft Feel Double Roll. The ads, created by British cartoonist Joanna Quinn, will run on terrestrial and satellite channels until the end of November accompanied by print ads which will run until the end of the year. Procter & Gamble launched Charmin in January backed by a pounds 14m TV campaign and total pounds 25m spend.
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