Client: Yell
Creative agency: Abbott Mead Vickers BBDO
Media agencies: The Allmond Partnership/PHD
Cold Feet actor James Nesbitt continues as Yell's advertising frontman in the directories company's latest TV campaign, which promotes enquiries service Yellow Pages 118 247. Two 10-second ads, which break later this month, feature Nesbitt using the service to resolve humorous dilemmas. 'Elves' shows Nesbitt dressed in an elf costume, having misread an invitation to an Elvis fancy-dress party. In 'Tent', Nesbitt is shown on a disastrous camping trip, stranded in a muddy field and surrounded by cows. The ads are part of a month-long campaign and will be shown on ITV1, Channel 4, Five and selected satellite stations. Additional bursts are planned for later in the year.