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"Move Mountains" is a platform first, and an ad second. The North Face and Sid Lee Los Angeles have launched an integrated campaign that includes aspiring video content to OOH and social activations aimed at celebrating the stories of adventurous, courageous and inspiring women. "Moves Mountains is meant to resonate and empower the next generations of explorers both on and off the mountain, and beyond," Kelly Quinn, account director at Sid Lee Los Angeles.