The work is based on a bird theme and both ads begin with a shot of a birdbox and a voiceover asking 'Who's in the hut?', before cutting to the interior. In the first ad, people in bird costumes are shown eating Pizza Hut's 'Full Works' deal, joined later by a blue tit, which has stopped off for some milk. An owl warns the blue tit against ruining its appetite because the deal offers so much food.
The second ad is intended to flag up the deal's sharing aspect, with a magpie stealing food from other birds' plates. The activity is the latest phase of a campaign that began in March and was Wieden & Kennedy's first work for Pizza Hut since winning the £13m business.
Creative agency: Wieden & Kennedy
Media agency: Starcom Motive.
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