The promotion, in association with James Villas, also offers consumers the chance to win a range of smaller prizes, such as hammocks. The 10-second spot, created by BDH/TBWA, continues the theme of last summer's ads featuring a driver taking his delivery cart over a bumpy route to shake up the drink. The brand is also planning to re-run the spot it used last year, which used the long-running line 'Shake it to wake it'. The activity, which launches on 3 July and directs viewer to the campaign website www.oranginavilla.com, will be backed by a direct campaign through 23red.
Creative agency: BDH/TBWA
Media agency: PHD
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