The TV ad will air on all major TV channels for three weeks from Friday. The 30-second spot focuses on the red Coolpix S210 and highlights three of the camera's features: Vibration Reduction, Face Recognition and Auto Exposure. The ad, which is set in the early evening at a bustling fairground, centres on a group of four friends. Its premise is that the Coolpix cameras can capture a special moment whatever the environment. The closing shot of the ad directs viewers to www.nikoncoolpix.tv.
Creative agency: Doner Cardwell Hawkins
Media agency: MediaCom.
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