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The TV campaign features the warm fireside of a friendly pub, juxtaposed with the cold Magners apple orchard.

The ads, which begin in December, will run on terrestrial channels. There will also be an extensive outdoor campaign, which will include a 180ft poster of the orchard that will cover the entrance tunnel to Heathrow Terminal One's Irish pier. Maurice Breen, marketing director at Magners, is overseeing the activity, which is promoting Magners as 'the most refreshing drink you can enjoy all year round'.

Creative agency: Young Euro RSCG

Media agency: Media Planning Group.