The campaign, which kicks off on 4 September, will include TV, radio, print and outdoor activity. The 30-second TV ads feature women singing renditions of Hughie 'Piano' Smith and the Clowns song Don't You Just Know It.
One features a granny, dressed in bright-pink lingerie, pole dancing in a nightclub. The outdoor activity will include branded shopping trolleys in Somerfield supermarkets, as well as an in-store TV campaign in Sainsbury's and Co-op stores. Scott Williams, head of marketing at News Magazines, is overseeing the campaign. Love it! made its ABC debut this month, with a circulation of 405,441.
- Creative agency: Euro RSCG London
- Media agency: Carat.
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