Kenwood is launching a Christmas television ad campaign to promote its Frothie hot and cold drinks-maker.
The execution, which breaks tomorrow (Thursday), introduces a world in which everything appears with a 'frothie' top, including home furnishings, family pets and hairstyles. The activity is targeting 25- to 45-year-old women who want to recreate a 'cafe-culture experience' at home. An execution promoting Kenwood's Smoothie Maker will run in tandem with the Frothie ad; a third execution will feature both products.
Creative and planning agency: 141 Worldwide (UK)
Media agency: Mediaedge:cia.
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